REFORMER & MAT PILATES · FITNESS & WELLNESS CONSULTANCY · BOUTIQUE STUDIO & WELLNESS CONCEPT DEVELOPMENT· BESPOKE WELLNESS EVENTS
& HOSPITALITY PARTNERSHIPS
MOVEMENT. Concepts. Experiences
WE CHOREOGRAPH WELLNESS
let's make it happen
WELLNESS EVENTS, RETREATS & PARTNERSHIPS - Creating and delivering wellness experiences for hotels, studios and lifestyle brands, bringing together movement, hospitality and commercially valuable collaborations.
STUDIO DEVELOPMENT & CONSULTANCY - Developing boutique fitness studios from concept to opening, while advising existing studio owners on operations, client retention and business growth.
MOVEMENT & TRAINING - International pilates - reformer & mat, sculpt, barre, stretch & lagree and fitness expertise, from private and group classes to instructor training and tailored movement concepts for studios, hospitality and private clients.
From
concept
to experience
WELLNESS · MOVEMENT · DEVELOPMENT
STUDIO DEVELOPMENT & CONSULTANCY
01
movement · STUDIO CONSULTANCY · WELLNESS EXPERIENCES
PRIVATE · GROUP · TRAININGS
PILATES & Fitness
02
Working with hotels, real estate developers and lifestyle brands on wellness concepts, guest experiences and strategic partnerships. Combining movement expertise, creative thinking and operational insight to create wellness offerings that enhance the guest experience and open commercial opportunities.
LET'S COLLABORATE
CONCEPTS · EXPERIENCES · COLLABORATIONS
HOSPITALITY & PARTNERSHIPS
04
Creating and delivering wellness events, retreats, pop-ups and brand activations for hotels, studios, businesses and communities. From creative concepts and movement classes to strategic partnerships, instructor sourcing and on-site event delivery.
CREATE AN EXPERIENCE
03
Through an international network of trusted specialists across wellness, studio design, branding, fitness equipment and instructor talent, The Koncept M connects the right people and expertise to bring concepts, collaborations and experiences to life.
CONNECT WITH THE NETWORK
THE RIGHT EXPERTISE. THE RIGHT PEOPLE.
The Koncept
Network
05
International movement expertise spanning Pilates, Barre, Lagree, Sculpt and functional training. Private sessions, group classes, instructor training and bespoke movement concepts for individuals, studios, hotels and private groups.
MOVE WITH ME
WHAT I Do
From developing boutique Pilates and fitness studios from concept to opening to advising existing studio owners on business performance and profitability. Covering concept creation, spatial planning, equipment sourcing, recruitment, pricing, operations, client retention and revenue growth.
VIEW OUR SERVICES
CREATE · CONNECT · EXPERIENCE
WELLNESS EVENTS & RETREATS
DEVELOP · OPERATE · GROW
THE EXPERTISE BEHIND THE KONCEPT
Equipment selection & sourcing
Studio development & pre-opening
Concept creation & positioning
Studio operations & client experience
Recruitment & team development
Pricing, budgeting & revenue strategy
Business performance, retention & growth
Ongoing consultancy & advisory
Space planning & functional flow
Movement classes & concepts
Instructor education & development, trainings
Private & group training
Pilates - Reformer & Mat, Barre, Lagree, Sculpt, Strech & Functional Training
Retreat planning & delivery
Luxury Hotel & lifestyle collaborations
Wellness events & brand activations
Strategic partnerships & brand connections
Specialist sourcing through our network
CONCEPTS & OPERATIONS
MOVEMENT & EXPERIENCES
Co-created the St. Regis × Longevity Hub × Riaya pre-opening pop-up - generating revenue before the studio was complete.
Co-created strategic wellness collaborations, retreats & events: Breast Cancer Charity activation with Fairmont The Palm × Privilee × lululemon (Dubai); pre-opening event with Alo at Habitas (Doha); private members’ wellness event at The Ned Doha; Ishba Farm wellness retreat; and St. Regis outdoor wellness activations (Doha).
Shaped Riaya, a luxury Pilates studio and part of Honour Wholeness in Doha, Qatar, from vision into one of the region’s most refined and immersive movement spaces.
Proven Projects & Partnerships
Credibility
Strategic business consultancy for Aire Studio, Palm Dubai, Velve Pilates, Prague - covering positioning, cost management, partnerships, and revenue growth optimization
End-to-end development of Vybe Pilates, Dubai Marina, UAE - from the ground up with a lean budget to fully booked classes within four months.
Created & led: Hilton Fuwairit Kite Beach fitness & wellness weekend retreats (Doha). Led: Heenat Salma Farm, Doha, a day wellnes sretreat.
LET'S CREATE SOMETHING EXCEPTIONAL. WHETHER YOU'RE DEVELOPING A STUDIO, PLANNING A WELLNESS EXPERIENCE OR EXPLORING A COLLABORATION, LET'S BRING YOUR IDEA TO LIFE
get started
DISCUSS YOUR PROJECT
Wellness designed to be felt
I'm Martina, founder of The Koncept M, with over 15 years of international experience in movement, boutique fitness and wellness.
From professional ballroom dance and teaching Pilates across New York, Amsterdam, Auckland, Prague, Dubai and Doha, my career has evolved into studio development, business operations and hospitality collaborations. I've worked with private and high-profile clients, developed studios from concept to opening, and created wellness events, retreats and partnerships with leading hospitality brands.
Today, I continue to teach while helping businesses, brands and individuals bring wellness ideas to life. My approach is personal, creative and hands-on - combining movement expertise with an understanding of what makes a wellness business or experience successful.
A life in movement
ABOUT
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