I've never worked a 9-to-5. Lucky? Absolutely. I've made a career out of doing what I love, meeting interesting people and saying yes to opportunities that took me places I never expected. Not exactly a conventional path, but I wouldn't trade it for one.
I've taught more classes than I can count, built teams and helped bring boutique fitness studios and wellness concepts to life. I've seen great ideas, questionable decisions and everything in between. These days, I put those lessons to work through The Koncept M.
I'm martina, A MOVEMENT LOVER, WORLD EXPLORER & FOUNDER OF THE KONCEPT M.
GET TO KNOW ME BETTER
Martina
Growing up in the Czech Republic, choosing dance over a conventional career was a pretty bold move back then. But even as a little girl, I knew movement was my thing. What followed? Over twenty years of professional dance, from ballroom competitions and international showdance championships to performing and teaching around the world. And a serious case of wanderlust. I've crossed the USA coast to coast, explored the Caribbean and Latin America, backpacked across Southeast Asia and crashed on friends' couches around Europe. Millennial backpacking at its finest. I even taught dance in Nigeria. Twice. Eventually, dance led me to Pilates, stretch, barre, sculpt, Lagree and functional training. From New York to Amsterdam, Auckland, Prague, Doha and Dubai, I've explored different approaches to fitness and from a serious sweat session to a good, deep stretch, I've always loved it all.
a little bit about my story
AND HONESTLY, I WOULDN'T HAVE IT ANY OTHER WAY.
NOT EXACTLY YOUR TYPICAL CAREER PATH.
LET'S WORK TOGETHER
From Equinox in New York to boutique fitness studios in Amsterdam, Dubai and Doha, I've experienced the wellness industry from just about every angle. I've seen brilliant instructors, inspiring concepts, questionable management and beautiful studios that somehow miss the point. I've watched trends come and go, seen them arrive years later on different continents, and learned what keeps clients coming back and discovered how much the right people can make or break a business. Today, I bring that experience into developing boutique studios, shaping hospitality wellness concepts and creating retreats, events and brand partnerships. Because I love a great idea, but I love seeing it come to life even more.
A LITTLE BIT ABOUT WHAT I'VE LEARNED
GOOD IDEAS ARE EVERYWHERE. BRINGING THEM TO LIFE IS THE FUN PART.
FLIGHTS. WORK, PLAY & EVERYTHING IN BETWEEN.
999+
CONTINENTS EXPLORED, CLASSES TAUGHT & STORIES COLLECTED.
6
YEARS OF MOVEMENT, SWEAT & A LITTLE BIT OF GLITTER
30
Czech Youth Latin Ballroom Champion, international Showdance finalist, performing with Marc Anthony and teaching dance worldwide. Over 20 years of rhythm, discipline and unforgettable experiences.
FROM CHAMPIONSHIPS TO INTERNATIONAL STAGES
PROFESSIONAL DANCE
Teaching Pilates, barre, sculpt and Lagree and functional training at Equinox NYC, Studio 191 and Core40 Amsterdam, Body Reform Auckland, Aire & Vybe Dubai and Riaya, Ox Fitness and Suclpt Doha.
FROM NEW YORK TO Dubai & EVERYWHERE IN BETWEEN
Fitness Career
Helping bring Vybe Pilates Dubai and luxury wellness studio Riaya Doha to life, from initial concepts and recruitment to programming, brand positioning and operations. Also providing strategic advisory to Aire Dubai and Velve Prague.
FROM THE STUDIO FLOOR TO BEHIND THE SCENES
BOUTIQUE STUDIO DEVELOPMENT
Creating wellness events, retreats and brand collaborations with leading hospitality, fitness and lifestyle names, including The St. Regis Doha × Clinique La Prairie, Fairmont The Palm × Privilee × lululemon, and more.
BEYOND THE FOUR WALLS OF A STUDIO
WELLNESS EXPERIENCES & PARTNERSHIPS
Bringing decades of international experience into boutique fitness and wellness consultancy, helping shape studios, hospitality wellness concepts and partnerships that connect people, movement and business.
TURNING EXPERIENCE INTO SOMETHING BIGGER
THE KONCEPT
M
How I got here
UNFORGETTABLE MOMENTS
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